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    Proposing the Sports Team Brand Hierarchy Conceptual Framework
    (Publishing India Group, 2016-01-01) Charumbira, Lysias Tapiwanashe
    The study was inspired by the fact that there has not been a systematic sport brand equity model that uses the brand perceptions held by individual and corporate consumers of sports products to rank teams from different countries in a single hierarchy according to their levels of brand development and financial structure. In line with the exploratory sequential mixed methods research design, the first phase of the study utilised such qualitative procedures as; free-thought listing, semi-structured interviews and focus group discussions to explore the antecedents, dimensions and market consequences of the brand perceptions held by Zimbabwean consumers for professional football teams. In the second phase of this study, the findings from the qualitative phase were used to generate data collection instruments for questionnaire survey. Structured observation was also used to gather data in this phase. The SPSS version 21.0 and NVivo 10 data analysis packages were used to analyze quantitative and qualitative data, respectively. The findings from the study were used to develop the Sports Team Brand Hierarchy Conceptual Framework, a conceptual model which ranks sports teams from different countries in a single hierarchy, according to financial structure and level of brand development. The framework can be used to determine the level of brand development and geographical sphere of influence of sports brands. It also provides guidelines on the growth strategies that teams, at the various levels of brand development can adopt for sustainable growth and competitive advantage.
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    The human capital and human capability models: Showing the connection between graduation and employment
    (Business & Social Science, 2023-08-27) Dube, S. P.
    The purpose of the paper is to examine the human capital and human capability models in order to show the connection between graduation and employment. There appear to be topical issues in Zimbabwean electronic and print media regarding the complaint of the mismatch between the students’ training and the product of graduates, which may lead to the failure to meet the industry’s needs. The mismatch between the university curriculum and national developmental needs results in the production of graduates who have to be trained in order to be employable in industry, and this little linkage led me to write this paper. A qualitative interpretive study of the examination of the gap between graduation and employability was used after identifying a small-scale case study with twenty (20)managers and university students that were purposefully sampled and then interviewed. The results of the interviews were presented in tables and graphs, then analyzed and interpreted. The findings of the results revealed that Zimbabwean businesses are suffering from the influx of recent graduates who lack the market-required scientific, technological, social, problem-solving, and creative abilities. The involvement of different stakeholders in higher education institutions, including the government universities, and industries, should lead to the production of education and economic policy’s new language, posture, position, and direction that Zimbabwe could take to stabilize the economy. A new stable season where values are corrected and projected towards economic recovery, industrialization of the economy, and the creation of employment can be realized.
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    Can integrated safety intervention practices improve sustainable performance? A survey of service organizations
    (Heliyon, 2024-05-09) Machingura, T.; Muyavu, A. T.
    Despite extensive research on occupational health and safety, the role of safety intervention on performance remains underexplored. Understanding how different integrated safety intervention practices influence sustainable performance could unlock new avenues. This study aimed to investigate the influence of integrated safety intervention practices on economic, social and environmental performance. A survey was conducted in the Zimbabwe service industry and 242 useable responses were obtained. By means of structural equation modelling, we analyzed the effect of management safety intervention, human safety intervention and technical safety intervention on the three dimensions of sustainability. Our findings suggest that safety intervention practices lead to improved sustainable performance. However, the relationship between management safety intervention and sustainable performance is indirect and mediated by human and technical safety intervention. These insights could inform organizations that adopting safety intervention practices is more than compliance with regulations and further shed light on those who are not sure what other benefits besides improving workplace safety can be attained through adopting safety intervention practices.