Department of Marketing

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    Upstream Supply Chain Coordination on Performance of Zimbabwean Agro Processing Sector: A Transaction Cost Theory Approach
    (International Journal of Research and Innovation in Social Science (IJRISS, 2022-02) Charumbira, J.; Shumba, F.; Shava, G.; Ndlovu, M. J.
    The purpose of the study was to establish the effect of trust, communication and relationship transaction-specific investments on the coordination of upstream supply chain activities and assess its impact on the performance of the Zimbabwean agro-processing sector. The conceptual framework of the study was drawn from Williamsons’(1975, 1985) transaction cost theory of coordination and seven hypotheses were developed. The study adopted a cross-sectional survey of the Zimbabwean agro-processing sector. Data were collected from fifty-nine stratified randomly sampled Zimbabwean agroprocessing organisations and twenty purposively sampled supplier organisations. A self-administered questionnaire containing 7 points Likert scale ranging between (1) representing strongly disagree and (7) representing strongly agree was used. Descriptive statistical measures were used to analyze and present the quantitative data leading to the formulation of a theoretical model which was tested using structural equation modelling. From the model five hypothesis affect supply chain coordination ie; trust among supply chain players has a positive influence on supply chain coordination, communication has a positive influence on supply chain coordination, supply chain coordination has a positive impact on organisational performance, trust among supply chain players has a positive impact on organisational performance and transaction-specific investments have a positive impact on organisational performance. However, the study revealed that transactionspecific investments do not influence supply chain coordination while communication has no impact on organisational performance. The study, therefore, concluded that trust and communication among supply chain players have a positive influence on supply chain coordination. The findings also conclude that supply chain coordination, trust among supply chain partners and transaction-specific investments have a positive impact on organisational performance.
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    SURVIVAL OF THE FITTEST. HOW SMALL AND MEDIUM ENTERPRISES (SMES) IN THE BULAWAYO METROPOLITAN PROVINCE, ZIMBABWE, EXPERIENCED THE COVID-19 PANDEMIC
    (Journal of Global Business & Technology, 2022-03-18) Nani, G.V.; Ndlovu, I.
    The Corona Virus Disease (COVID-19) led to the closure of most Small and Medium Enterprises (SMEs). The argument presented in this paper is that SMEs that are still operational have done so due to the employment of survival strategies. The study premised in the interpretivist paradigm, utilising a qualitative approach and a case study design, sought to establish the challenges faced by SME owners in the COVID-19 era and the survival strategies that they used, for the benefit of those still overwhelmed by the pandemic. Data was collected from 30 purposively selected SME owners, using semi structured questionnaires with open ended questions. Thematically analysed data revealed that SME owners predominantly faced the following challenges: a massive reduction in revenue, increased running costs, longer lead times in procurement of raw materials, as well as delivering orders to the customers, importing challenges due to the closure of national borders and travel restrictions as well as loss of lives. Conclusions drawn were that businesses can survive even during pandemics as long as appropriate survival strategies are applied. The study recommended that SME owners be equipped with digital literacy, innovative and environmental analysis skills as strategies to enable them to hedge against unexpected risks.
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    A Network Modelling of Supply Chain Coordination in the Zimbabwean Agro Processing Sector
    (Indiana Journal of Agriculture and Life Sciences, 2022-06-14) Charumbira, J.; Shava, G.; Ndlovu, M.J.
    The subject of the article is the criticism of anthropocentrism from the point of view of Platonic concepts. The argumentative "limit" of anthropology is environmental issues, one of the most acute problems of our time. The article analyzes the direction of "deep ecology", which is associated with the philosophy of Heidegger, considered by researchers as a criticism of anthropology. At the end of the article, a refutation of Heidegger's "criticality" is proposed, and new ways of criticizing anthropology are outlined.